Thursday was the official launch of the new Pink Grapefruit 3D at Phoenix Fashion week, and it was amazing! The day started with an event in the morning for the media where Lorena and I sampled 3D to journalists, reporters, and photographers.

Thursday evening, however, was the highlight of the day. VIP guests of 3D arrived an hour early to get a sneak peak at our 3D Rooftop Party which was fabulous!  With the help of our brand manager Monica, Angelic Grove, a decorating company, made a rooftop into a hotspot. There were pink lights, flower centerpieces, an ice sculpture, and the 3D logo displayed throughout the area. The scene was made complete with sexy furniture, a DJ, and scrumptious appetizers and desserts. Guests of 3D also had a view of the fashion shows from the roof, as well as an up-close-and-personal view through the live feed that was projected onto the wall of the rooftop!  We definitely had the best seats in the house!!

At the Fashionably Pink Fashion Show, owner David Watson’s wife, Christine Watson, strutted her stuff on the runway. The former model stood not only as a representative of 3D, but also as a breast cancer survivor. 3D concluded the show with a $2,000 check presented to Susan G. Komen, then continued to keep the party going on the rooftop.

Our Pink Grapefruit Party was a special night for the 3D Family. It’s a great feeling to work for a company that doesn’t loose sight of what’s important, and what’s important is that we were all together for an great cause.

Fifty Percent of the net proceeds from the sales of 3D Pink Grapefruit will be donated to Susan G. Komen, the American Cancer Society, and the Breast Cancer Network of Strength.